Each week a new module unlocks, building your skills progressively from foundations to advanced strategies.
How marketing works as a system. Funnels, customer journeys, and AI tools.
The skill that feeds every week. Psychology, PAS/AIDA, headlines, and CTAs.
Build and optimise marketing funnels. Customer journey and conversion strategy.
Platform strategy, content calendars, community management, and analytics.
Advanced SEO, keyword research, on-page optimisation, and content strategy.
Google Ads fundamentals, campaign structure, Quality Score, and conversion tracking.
Facebook & Instagram ads, audience targeting, creative strategy, and ROAS.
Content strategy, email marketing, list building, and automation sequences.
Your step-by-step playbook to get paid — Digital PR strategies, media outreach, and job placement support.
New modules unlock every 7 days, keeping you on a proven learning schedule without overwhelm.
High-quality Vimeo-hosted videos you can watch on any device, at any time.
Track your completion across every module and lesson with visual progress indicators.
Complete all 8 weeks and earn your DMA Academy Digital Marketing Certification.
Admins can manage your enrollment, adjust your drip schedule, and grant special access.
A carefully sequenced curriculum built by working digital marketers — not academics.